About The Good Beauty Co.

Hi, I’m Alicia and I’m so excited that you’re here!

But wait, I’m using my frizzy curls as an antenna to receive a telepathic message. Yep, I’ve got it, you’re here because your skin isn’t as healthy and glowing as you’d like it to be?

Hey, don’t worry, because you’re not alone!

Most women want to change something about their appearance, myself included. But I aim to show you how to do so consciously and with love for yourself. I want to show you how to have gorgeous skin, look and feel amazing and still be you.

Because there’s nothing better than beautiful, healthy looking skin to boost your confidence and make you feel good. It’s a great starting point for self-love to follow!

As a holistic beauty consultant of over 7 years (primarily with a luxury skin care brand called Arbonne), my knowledge of skin care and beauty is extensive.

When I start with a client, they’re usually disgruntled about their skin for some reason or another. But, by the time I’m finished with them, they’re getting compliments and feeling amazing.

I love helping women with their skin, but my passion is writing, not giving facials. Hence, I’m not a beauty therapist. I prefer a holistic approach that goes deeper than just skin care advice.

Through working in the industry alongside beauty therapists, makeup artists and skin care formulators; attending conferences, reading books and watching a lot of YouTube tutorials, I’ve gained a heap of beauty wisdom to share with you. Not to mention, my mum is a CIDESCO trained esthetician, so I’ve learned a lot from her too.

But my golden education has come from my clients.

Through them, I’ve learned that a person’s skin is as unique as their fingerprint. What works for one doesn’t necessarily work for another. So as a beauty consultant, I need to ask a lot of questions and listen to my client’s needs and desires.

For me, it’s not about selling products. (Although, I need to earn a living and part of how I do that is recommending conscious and efficacious cosmetics.) It’s about helping people. I love seeing my clients’ skin transformations and witnessing the joy this brings them.

I started The Good Beauty Co. because I wanted to educate women about clean beauty, but quickly realized that I’m passionate about much more.

And that’s why I label what I do as “conscious beauty advice”, because there’s a loving intention behind it. My vision is to help all women become radically beautiful beyond their wildest dreams and contribute to the betterment of the planet in the process.

That means having a high level of integrity as a blogger and business person.

It also means choosing and supporting brands who care about their customers and their impact on nature. This tends to be easy, since most of the brands I love have these core values anyway. Green beauty is often aligned with conscious business practice, which is refreshing in this dog-eat-dog world.

So, if you’d like to have a conscious skin transformation or are looking to upgrade your products to healthier, more effective ones, then please join my mailing list before you leave. You’ll receive my one weekly email featuring my latest blog post with all the conscious beauty advice I can muster.

Most of all, I just want you to know that this is a supportive and nurturing space. All the content here has been written and hand-crafted with love and with you in mind. So please take a look around, ask me any questions you like and enjoy!

All my love & light,

Alicia xx